The Visitor Economy Strategy 2025 was developed in a broad-based dialog involving numerous stakeholders. During the process, the Vienna Tourist Board was able to draw on a long tradition of creative exchange: in recent years, representatives of numerous different interest groups have had a significant hand in the development and implementation of many of the organization’s strategies. Its Tourism Strategy 2020 attracted ideas and suggestions from residents of the city and visitors from more than 40 countries worldwide in an online dialog. The format was the first of its kind to be held up as an example by the UNWTO. 

Vienna learned a great deal from these processes: realizing the city’s vision for the future involves maintaining ties with industry stakeholders as well as visitors and residents, collecting feedback on a regular basis and taking it seriously, not just gathering creative ideas but also implementing them, and keeping an open ear for critical voices and uncomfortable responses. This is what we mean by destination management.

How ready is Vienna’s culture sector for the future?

How innovative is traditional Viennese cuisine?

Can data help us to understand the city better?

How can shopping be turned into an experience?

What do Vienna’s neighborhoods offer guests?

What does the future of accommodation look like?

How can meetings drive Vienna's location development?

What direction is European city tourism heading in?